About Us

Since we commenced operations in 2001, we have made quality and affordability our MOTTO. In today's market, there are few that offer the same high-level service and savings that Stainless Direct offer. As one of Africa's largest stainless steel suppliers, we ensure that our stainless steel products, prices and delivery are benchmarks of our company MOTTO.

Our Vision:

In keeping with our credo of excellence in all that we do, Stainless Direct perceives industry leadership as being unequivocally recognized by both its customers and the market at large, as a company of exceptional value.

To achieve this status, strong emphasis is placed on meeting every possible expectation of our customer base - from product quality and outstanding service through to guaranteed after-sales support. To this end, an ongoing customer relationship programmed is vigorously followed to anticipate and fulfil all our clients' future requirements.

Our long-term vision extends beyond local horizons with a well-planned international expansion programmed firmly in place - ensuring realistic global competitiveness. Stainless Direct is committed to imaginative, innovative thinking and careful planning to understand and fulfil the needs of its clients.

Our Mission:

To realize this objective, global stainless steel markets are constantly researched and investigated by our talented and highly qualified staff to establish whether new international trends and products would have local appeal. Once identified as being viable for the South African market, every care is taken to ensure products produced by Stainless Direct meet the highest criteria in terms of ongoing availability and quality.